strategic communications planning…

Organizations recognize that to maintain their competitive edge they must have carefully planned and executed internal and external communications programs. You get only one chance to make a first impression. Spirou & Associates Public Relations and Philanthropy Inc. understands the importance of an organization’s strategic communications to its bottom line and assists clients to develop communications programs that cut through the information clutter of today’s world.


• Gathering and analyzing market research

• Conducting a situational analysis and communications audit

• Defining the key target audiences

• Developing carefully constructed key messages

• Designing effective communication tools and tactics to transmit the key messages

• Creating evaluation strategies to gauge the effectiveness of the communications efforts