quantitative & qualitative research methodologies…

Kim Spirou ResearchSpirou & Associates has the capabilities of conducting both quantitative and qualitative research projects designed to help clients zero in on the perceptions and opinions of their customers and stakeholders.

Research ensures that a client is able to target and tailor its messages to desired audiences with greater force and impact. There are a variety of research methods to choose from including: focus groups, telephone/mail surveys, content analysis and personal interviews.


• Defining the research goals
• Developing questionnaire/discussion guides
• Recruiting participants
• Random Sampling
• Conducting the field work
• Data Analysis
• Research report and presentation of the findings