media relations & training…

Kim Spirou public relationsA solid, comprehensive media relations program requires an understanding of what makes news. Well-planned and executed media campaigns can provide companies with a positive image, help manage negative developments and create a vital competitive edge in today’s cluttered world. A clear understanding of news media and its operations is essential. Successful news conferences, interviews, briefings and other public communications activities start with planning and practice.

With backgrounds in and around journalism, the professional communicators at Spirou & Associates can assist you to anticipate likely questions and prepare responses that are credible. Our team of seasoned media specialists are familiar with operating characteristics of the news media and know many key journalists and editors.


• Interview techniques
• Preparing key messages
• Targeting key messages
• Corporate spokesperson’s training
• Organizing news conferences and editorial board briefings
• Producing comprehensive media kits
• Identifying media opportunities and generating interest
• On-camera role play scenarios