about the company…
Spirou & Associates is a Windsor company, born and bred. We’re a team of dedicated media professionals who know the nuances of the local market and who are deeply involved in a variety of community programs that allow us to keep our finger on the local pulse. But we’re also a company that is absolutely at home on the regional, national and international scene. Whatever your communications challenges, call the team that combines experience, integrity and dedicated talent to move your message best.
about our clients…
Spirou & Associates Public Relations and Philanthropy Inc. delivers communications, marketing and public relations programs and services to corporate and commercial clients, shown on the right.
A member of the Public Relations Society of America, the International Association of Business Communicators, and the Association of Fundraising Professionals, Spirou & Associates is dedicated to the highest standards of excellence in the industry. Our firm works with clients to develop and implement communications programs, strategies and tactics that effectively and creatively present their companies to their key publics, stakeholders, customers, investors, employees and the community in which they work and live.
about Kim Spirou M.A…
Kim Spirou has worked in the public relations field for more than 20 years. As an internationally recognized communicator she has provided public relations support, expertise and training for numerous organizations in both the public and private sectors.
She most recently served Hotel-Dieu Grace Hospital as its Vice President of Communications and Development. During her tenure with the hospital, Kim Spirou received numerous awards and accolades for her public relations initiatives and, in 2009, was named Communicator of the Year by the Ontario Hospital Association. As well, over the course of five years at the helm, she raised more than $12 million for the hospital’s foundation.
In 2002, Kim Spirou launched Spirou & Associates Communications and Marketing Inc. Prior to branching out on her own, Kim Spirou pioneered and led Media Street’s public relations division and played a key role in advising clients on media relations, issues management, social marketing, publicity, communications planning and crisis communication. She also spearheaded Media Street’s research wing.
She conducts both quantitative and qualitative research studies for clients who benefit from her advice on marketing strategies, policy and issues management.
Before joining Media Street, Kim Spirou was with the Windsor Board of Education managing the Communications Department. While at the Board, Kim Spirou developed and implemented an award-winning public relations program.
Kim Spirou has worked in Toronto as a Research Analyst with For/cast Communications (a division of Decima) where she facilitated focus group studies and conducted quantitative research studies for a wide range of clients.
Kim Spirou devotes a great deal of energy to community projects. As an active Rotarian and Past-President of the Windsor Roseland Rotary Club she is involved in several local fundraising initiatives and international humanitarian projects. She is also active with the Windsor and District Chamber of Commerce, having served on its board and on the ATHENA Committee.